Living Planet Report

Click here to find an English language Summary of the WWF Living Planet Report 2012. The Full Living Planet Report can be downloaded here. For further information visit the WWF website.

Eine Kurzfassung des WWF Living Planet Reports 2012 in deutscher Sprache gibt es hier.

Thinkers50

Click here to get the Thinkers50 List 2011.

Let it be

There's a deeper meaning to the profane prohibition of "Let it be!".
"Let it be" is an encouragement to let the Being be.

Company Size versus Country GDP

Decoding the Past - Secrets of the Kabbalah

Blogging - How to get your opinion across clearly and memorably

Your brand is:

• ‘What people say about you when you’re not in the room’ (Jeff Bezos, Amazon)

Our tone of voice:

• We want our words to make a connection, provoke a reaction, and be positive.
• Don’t preach, open up a conversation.

What is a blog:

• Your opinion
• Linked to facts
• Brought to life with examples
• In 300 words
• Little and often

What isn't a blog:

• Everything you know
• Impartial analysis
• An academic paper
• Long
• Infrequent

Planning: What do you want readers to...

• Know
• Feel
• Do

Things to consider:

• What's your main point?
• Give it some punch
• Start with a bang
• Use a theme to make it memorable
• Be emphatic
• Make it personal

Getting your opinion across:

• Everyday words
• Questions
• Short sentences
• Rhythm and repetition
• Real life examples
• Strong language

Top Tips:

• Start with splurging, not planning
• Write your main point in a few words
• And then do your planning
• Be more emphatic than normal
• Use personal examples
• ...and keep it short