Action is your response to an external challenge.
There is a distinction between outcome and process.
Every action has two purposes:
1) Acting to get certain results (= outcome orientation; "what" has been achieved)
2) Acting to express certain values (= process orientation; "how" has it been achieved)
Hence, an action can be evaluated in two ways
1) Success measures the alignment between the desired and the real results of an action
2) Integrity measures the alignment between the values and the behavior during an action
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