Mega Trends

Global Village
Globalisation levels the competitive playing field between industrialized and emerging countries, impacting every aspect of business. Economic issues are now increasingly international in nature and can affect all businesses, regardless of size and geographic location. The internet has accelerated the way we receive information and changed the way we view time and space.

Emerging Markets
The global economy is shifting as developing markets grow quickly and gain a larger role in the world economy. Global businesses are investing where the growth is.

Global Talent Contest
Global businesses struggle to attract, cultivate and retain talent. Leading-edge companies are working to build coherent global cultures and to improve the ability of managers to oversee a culturally and geographically diverse workforce.

The Income Chasm
Efficiency gains are causing the rich to get richer faster and the poor to get richer slower. With 25 percent of the world’s population holding 75 percent of the world’s wealth, income and wealth gaps create the potential for volatile business and political climates, particularly as food and energy prices rise.

Atmosfear
From climate change to constrained natural resources, consumers are concerned about the future of the environment and are demanding change to protect it. Businesses are warming to the cost savings that come from operating with more efficiency and to the revenue that comes from satisfying new client needs.

Future Tense
Simultaneous social, economic and political tensions in the world bring uncertainty and turbulence. Volatile food and energy prices combine with difficult credit markets to create less optimism about the immediate future.

Time to Market
Shrinking product life cycles are making it increasingly important for businesses to get innovative offerings into the hands of clients quickly. Companies must find fresh ways to respond to the ever-changing global marketplace or die trying.

Regulation
Regulation has grown substantially in recent years and is likely to accelerate further. From financial to environmental, to health and safety, more aspects of our lives are being regulated.

Big Data
Data is flooding in at rates never seen before – doubling every 18 months – as a result of greater access to customer data from public, proprietary and purchased sources, as well as new information gathered from the social web and from machine-to-machine.

Demographic Change
The world population is ageing and growing fast. The western world is seeing its society slowly shrinking while developing countries are experiencing high birth rates. This leads to migration and some serious demographic imbalances.

Security Fear
As reports of conflicts around the world gather pace, individuals start to become more aware of global risks and how they could be impacted by them. Security fears range from physical risk, best represented by terrorism, to digital concerns with breach of privacy. Individuals are keener than ever to ensure that their world is safe.

Anything as a Service
Technology now enables companies to monitor, measure, customise and bill for asset use at a more detailed level than ever before. Asset owners can therefore create services around what have traditionally been sold as products.

Social Media
Social media is defining how we work, play, learn, share, discover. The exchange of information is now flowing at unprecedented rates and will continue to increase.

Other Market Trends
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